Elly Garrod from Studio71 brings together Havas, StudioCanal, and Krancrafter to share what they learned launching Nerve, a thriller-adventure starring Emma Roberts and Dave Franco. The movie centers on the main characters being controlled by people watching online, and the campaign worked with a variety of creators who in turn let their fans control their actions. The movie reached number 1 in the German Box Office, in part due to this successful campaign. Learn what worked, what didn’t, and why in this interactive session.
Moderated by: Elly Garrod (Head - Studio71 UK)