Algorithms Schmalgorithms. Success across platforms has always been largely at the mercy of constantly changing, proprietary algorithms. Recent changes to Facebook’s News Feed algorithm have made headline news across the industry, and panic concerning a loss of organic reach has had many publishers and brands worried about reliance on these platforms for exposure, audience, and revenue. In this session, Mark Robertson will take a closer look at this latest algorithm change and what you can do to “future-proof” your efforts with online video. If you have questions, don't miss Mark's AMA — with Rob Sandie and Jeremy Vest — at 5pm on Thursday.