Influencer marketing gets a bad rap. Some creators are overpriced, some are a bargain, and some don’t even exist. Influencers remain a great piece of your media plan, but how do you do it and ensure brand safety, message fidelity and ROI? This session brings together top influencer platforms, experts, and creators to explore how to use these influencers for success, what works, and what doesn't.

Moderated by: Joakim Båge (Board Director, Senior Advisor & Marketing Strategist)