Join the heads of content operations and audience development at Endemol Shine Group as they explore how they used insight, expertise, systems, automation, guile, and debating skills to sell-in and then build a profitable and agile digital video business inside one of the world's largest traditional creator of broadcast TV. This session shares details on how to balance the tension between creativity and content ID, how and which data points they used to convince seasoned TV executives that online video is not only profitable but inevitable, the growth hacking techniques used to reach scale, and how to exploit an existing catalogue of formats to build success across multiple online video platforms.