Sometimes it seems like we are drowning in data, and when it comes to influencer marketing, there are so many different statistics, summaries, valuations, and other data elements that often seem to contradict each other. If you’re building an influencer-led branding campaign or trying to value your own influence, what should you do? How do you separate and interpret the different data points that you or your clients use? Or should you just ignore data altogether? This workshop brings together experts from Wizdeo and one of their customers to talk through just what data makes sense, and how you should think about using it.