Millions of minutes of content are uploaded to YouTube every day which can be extremely intimidating for any novice creators trying to break into the world of online video. However, some creators have found success by targeting specific niche audiences. This has allowed these creators to engage on a deeper level with their fans, and specializing and tailoring content that they know their viewers want has proven to be a fantastic formula to achieve steady growth. Join these panelists as they discuss what it takes to stand out in a sea of creators.