Dr. Jessica Taylor Piotrowski is an Associate Professor in the Amsterdam School of Communication Research and the Director of the Center for Research on Children, Adolescents, and the Media sits down with Bogdan Manta (Senior Content Manager, Corporate Storytelling & Content Marketing at the MCI Group) to discuss the psychology of what makes young viewers click on, view, and come back for more content. This fireside chat will get to the science of what attracts and how viewers are affected by the content you make.