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04/07/2017 12:40 PM
04/07/2017 13:10 PM
Case Study: Using Creators and Their Community to Launch Movies
Elly Garrod from Studio71 brings together Havas, StudioCanal, and Krancrafter to share what they learned launching Nerve, a thriller-adventure starring Emma Roberts and Dave Franco. The movie centers on the main characters being controlled by people watching online, and the campaign worked with a variety of creators who in turn let their fans control their actions. The movie reached number 1 in the German Box Office, in part due to this successful campaign. Learn what worked, what didn’t, and why in this interactive session.
RAI Amsterdam Convention Centre | Auditorium | Amsterdam, Netherlands