After leading several Digital Video Technology Entreprises, Marc is Founder & CEO of Wizdeo, a French start-up created end 2007 providing big data-based services and software to brands and video influencers. Marc has a background in Engineering and Diplomacy.
Here's where you'll find Marc Valentin (CEO & Founder - Wizdeo)
March 23, 2018
12:15 PM - 1:00 PM 45 minutes
Influencers and Data: Friends or Frenemies?
Add to Calendar 03/23/2018 12:15 03/23/2018 13:00 Europe/Amsterdam Influencers and Data: Friends or Frenemies? Sometimes it seems like we are drowning in data, and when it comes to influencer marketing, there are so many different statistics, summaries, valuations, and other data elements that often seem to contradict each other. If you’re building an influencer-led branding campaign or trying to value your own influence, what should you do? How do you separate and interpret the different data points that you or your clients use? Or should you just ignore data altogether? This workshop brings together experts from Wizdeo and one of their customers to talk through just what data makes sense, and how you should think about using it. | Matterhorn | false MM/DD/YYYY