Tom Martin (Head of Audience Development - Endemol/Shine Group)

Tom Martin is Head of Audience Development for Endemol Shine Group where he is responsible for strategy for their YouTube network, Facebook Pages and other social platforms. He oversees channels and pages for the group's Global Brands such as Big Brother, Masterchef, and Mr Bean. He is certified by YouTube as an expert in both Audience Growth and Digital Rights and is the author of YouTube Optimization - The Complete Guide.