Tom Martin is Head of Audience Development for Endemol Shine Group where he is responsible for strategy for their YouTube network, Facebook Pages and other social platforms. He oversees channels and pages for the group's Global Brands such as Big Brother, Masterchef, and Mr Bean. He is certified by YouTube as an expert in both Audience Growth and Digital Rights and is the author of YouTube Optimization - The Complete Guide.
Here's where you'll find Tom Martin (Head of Audience Development - Endemol/Shine Group)
March 22, 2018
The Future of TV Is Not YouTube; The Future of YouTube Is TV: Building a Digital Video Business at Scale
Join the heads of content operations and audience development at Endemol Shine Group as they explore how they used insight, expertise, systems, automation, guile, and debating skills to sell-in and then build a profitable and agile digital video business inside one of the world's largest traditional creator of broadcast TV. This session shares details on how to balance the tension between creativity and content ID, how and which data points they used to convince seasoned TV executives that online video is not only profitable but inevitable, the growth hacking techniques used to reach scale, and how to exploit an existing catalogue of formats to build success across multiple online video platforms.| Matterhorn | false MM/DD/YYYY