Will Mahmood (Head of Strategy - WildBrain)

Will is a data scientist with significant experience in the digital media space and kids content. At WildBrain he develops business strategies from data across 600 children’s TV and digital first brands generating billions of views. Prior to WildBrain Will worked at Little Dot Studios where he established its data science team. Over the course of his career he has developed digital insights for major broadcasters and brands including Cartoon Network, Mattel, NBC DreamWorks, ITV and Channel 4.

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